I’m going to oversimplify this a bit.
Retweet to share content with your followers. Favorite to save content for later reference.
Now, there are different reasons to do both. I like to Retweet for a couple of reasons. 1.) I think whatever was tweeted is beneficial enough to share it with other people (great quote, poignant question, relevant article, etc.). 2.) I want to give the person tweeting it some recognition. I also typically Retweet when someone mentions me in a tweet. No one knows if you Favorite a tweet except for the person you Favorited from, so this doesn’t give you any recognition with other followers, but does send another connection to that Tweep. I like to Favorite an article that I don’t have time to read now, but want to find it easily later. I also favorite quotes or pictures that I might want to reference later, as well. It’s how a curate Twitter content.
Short, simple, and hopefully a little helpful.
How do you decide what to Retweet and what to Favorite?
Oh, and follow me on Twitter at Ms_Mac4!